Sell more books with Amazon book ads in the 5-day course
What you’ll learn
- Create your Amazon Marketing Services account in minutes
- Identify dozens of relevant books and keywords to target for maximum reach
- Set up your first ad campaign so you can start selling more books
- Understand the Amazon ads dashboard so you’ll know exactly how you’re doing
- Test and optimize your campaigns so they convert at their highest potential
About the course
Are you an author who wants to sell more books?
If so, there’s one game-changing strategy you can’t afford to ignore.
Every single day, thousands of readers comb through Amazon searching for new books to buy.
Sadly, as of right now, almost none of these people will ever find your book because it’s buried inside millions of options.
But you can fix that.
Amazon Marketing Services, allows you to get in front of readers who are actively searching for books like yours.
Have you ever…
Are you an author who wants to sell more books?
If so, there’s one game-changing strategy you can’t afford to ignore.
Every single day, thousands of readers comb through Amazon searching for new books to buy.
Sadly, as of right now, almost none of these people will ever find your book because it’s buried inside millions of options.
But you can fix that.
Amazon Marketing Services, allows you to get in front of readers who are actively searching for books like yours.
Have you ever read a book and thought, “Gosh, people who like this would LOVE my book. I wish I could tell them about it!”
With Amazon ads, you can pay to make your book show up right next to similar books readers are already searching for.
You can also market your book to people who are searching for certain keywords, such as, “sci-fi romance, vegetarian cookbook, real estate investing,” literally whatever you want.
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Instructor
Dave Chesson
When I am not fighting dragons or chasing the bogey man out of my kids' closet, I like using my previous Online Optimization skills to help other authors with the 'technical' stuff and get the right authors to the top of Amazon and any other eBook service out there.
Reviews
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Outstanding – well-presented and highly informative.
Funny how people seem to want to pay for expensive things when a free thing does the same job. I get it when it comes to buying say, a yacht or a sports car, but a technical course to learn and understand an ads platform?
When indie legend Russell Blake decided to create AmsAdWerks in 2018 he tapped me to learn Amazon Advertising. I was working as a starving artist in a Mexican barrio, so it was a no-brainer. When I asked him if I should take the “go to” expense course, he replied, “Why would we pay $850 to reguritate the same [stuff]?”
So bought a book for $9.99 and took the $9.99 course on Udemy built on the book…haha, and build a massive business that has now worked on hundreds of accounts and managed millions of dollars in spend. That book and course is now outdated and not available, so when I needed a simple and easy to follow course for new employees, I turned to Dave Chesson.
Look, Amazon Advertising isn’t hard — it’s a bit confusing at first because there’s a bunch of new terms and, well, it’s new. You’re a creative and all this math gives you a headache. But it’s not hard, if you can write a book, for goodness sake, you can figure out the platform without shelling out a bunch of money.
The reason people tend to think it’s hard is that it doesn’t work for most indies, NOT because it’s hard, but because it’s insanely competitive and the vast majority of indies cannot profit from Amazon Advertising (except maybe at micro-spends that are barely worth the time and effort it takes). Sure, you can get a positive ROI if you follow (X influencer’s model) but so what if you’re making $20 a month? Or even $100? You’re way better off writing more books because that’s what makes ads work, your product line, not any magical formulas or expertise in running ads.
Our business survives because we do monotnous work for busy and successful indies who’d rather be doing other things than managing keywords and bids.
If you haven’t got a catalog of at least six or seven books, don’t even bother with ads unless you’re happy making less than minimum wage for your time.
If you’re going to insist on running ads, you’re insane not to take this free course to learn the platform.
Thank you for providing this complimentary course. Your teaching style is engaging, concise, and yet comprehensive. I am learning so much from you. As a novice indie publisher, this resource is a blessing. Thank you for this. After listening to your course, and reading reviews on Publisher Rocket, I will be buying that additional resource soon.
Lulu
Great short course chock full of information. I’ll be keeping it in my back pocket for a long while. I bought Rocket and can’t wait to use it!
Fabulous course and I LOVE Publisher Rocket. Thank you!
Excellent, beautifully presented, A common man can easily learn from it.