I'll see you on the bestseller list
Who is this course for?
- First-time authors who are publishing independently
- Traditionally published authors making the switch to self-publishing
- Indie authors whose previous books have not performed well
What you’ll learn
- Essential elements when it comes to titles, covers, book descriptions, pricing, blurbs & author bios
- Amazon back end—including keywords, categories and author page—as well as how to get your book in stores & on sites other than Amazon
- How to slay launch week, including how to gather, incentivize and manage an Advanced Reader Team
- Legal stuff—disclaimer, copyright and legal reads
- Social media guidance as well as how to get booked & rebooked on mainstream TV and podcasts
About the course
Despite what you may have been told, you can launch a book that is indistinguishable from a traditionally published New York Times bestseller—and you can do it yourself. But I get it. You’ve heard otherwise. And besides, you’re thoroughly overwhelmed by the notion of writing, let alone launching, your book.
You’ve Googled it, asked people about it and still don’t understand how you’re supposed to get a cover or layout or determine the difference between ISBN, copyright or disclaimer. And forget wondering how to get…
Despite what you may have been told, you can launch a book that is indistinguishable from a traditionally published New York Times bestseller—and you can do it yourself. But I get it. You’ve heard otherwise. And besides, you’re thoroughly overwhelmed by the notion of writing, let alone launching, your book.
You’ve Googled it, asked people about it and still don’t understand how you’re supposed to get a cover or layout or determine the difference between ISBN, copyright or disclaimer. And forget wondering how to get blurbs or a foreword—you’re still trying to figure out what they are!
This is the system developed by New York Times bestselling author turned Launch Pad publisher Anna David. It’s the system Launch Pad clients have used—and as a result, have sold the movie rights to their books and gotten booked on shows like TODAY. It’s the system Launch Pad charges up to $60,000 to do for its clients. It works.
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Course Content
20 videos, MP3s and Power Points. 36 PDFs of swipe copy, cheat sheets and more
Lesson Name & What’s Included
Phase 1: Flight Prep
1 hour, 5 minutes
Titles, Blurbs, Author Bio, Author Photo, Book Description, Dedication & Acknowledgments, Legal Stuff, Cover Concepts
Phase 2: Wheels Up
2 hours, 40 minutes
Layout, Ebook Cover Creation, Paperback Cover Creation, Keywords, Categories, Media Attention Set-Up, Social Media Set-Up, Advanced Reader Team Set-Up
Phase 3: Take Off
45 minutes
Amazon Uploading, Misc. Uploading Info, Getting Your Book on Sites Other Than Amazon, The Actual Launch
Phase 4: Post Landing
10 minutes
Getting Your Book in Stores Other Than Amazon, Post Launch
Instructor
Dave Chesson
When I am not fighting dragons or chasing the bogey man out of my kids' closet, I like using my previous Online Optimization skills to help other authors with the 'technical' stuff and get the right authors to the top of Amazon and any other eBook service out there.
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