A proven, step-by-step guide to publishing an impactful book.
Who is this course for?
- This course is for authors wanting a proven, step-by-step process for self-publishing an impactful, profitable book.
What you’ll learn
- How to properly (and easily) setup your own publishing company
- How to acquire an ISBN, a professional cover design, and interior formatting that will make your book indistinguishable from a New York Times bestseller.
- How to efficiently print and distribute books (without going broke or having a constant headache).
- The leading strategies on exactly how to upload to Amazon in order to maximize reach, sales, and profit margin.
About the course
HAVE YOU WRITTEN A BOOK…
…but haven’t published it yet?
I bet that one of your major roadblocks is simply not knowing where to start…
what to do next…
and what to do after that.
You need someone who knows EXACTLY what to do (because she’s done it—dozens of times) and can walk you step-by-step to being a published author, positioned to use your increased authority to grow your brand and expand your impact.
Perhaps you’re concerned that, with everything else you have going…
HAVE YOU WRITTEN A BOOK…
…but haven’t published it yet?
I bet that one of your major roadblocks is simply not knowing where to start…
what to do next…
and what to do after that.
You need someone who knows EXACTLY what to do (because she’s done it—dozens of times) and can walk you step-by-step to being a published author, positioned to use your increased authority to grow your brand and expand your impact.
Perhaps you’re concerned that, with everything else you have going on, your momentum will slowly dwindle to the speed of molasses in a midwestern winter.
Publish A Profitable Book has got you covered.
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Course Content
8 Weeks
Lesson Name & What’s Included
Setting a Strong Foundation
15 mins
Long-term success as a published author ultimately relies upon one having released a high-quality product and having created a strong foundation for their unique book. This module solidly sets you up for long-term success by showing you how to (for starters):
- Determine who your reader IS NOT (which is as important as knowing who your reader IS).
- Properly consider your book's title (you're probably wasting time stressing over beliefs about titles that aren't true).
Finding a Kickass Editor
45 mins
Module 2 explores:
- The various types of editing (including the one that's non-negotiable).
- How to properly interview prospective editors.
- The correct way to format your manuscript before sending it to the editor.
- What to expect in terms of editing rates and contracts.
Who Will Be the Publishing House of Record?
22 mins
Wondering whether to establish your publishing house as a sole proprietor? (Hint: don't.) Overwhelmed by the prospect of setting up a legal entity? Take a deep breath. Module 3 walks you through:
- How (and why) to formally establish your publishing company.
- Developing publishing house branding such as logo.
- Properly setting up your bank account.
- Tracking relevant income and expenses without needing to hire an expensive accountant.
The ISBN
25 mins
This module takes all the guesswork out of the elusive ISBN (International Standard Book Number), clarifying:
- What is an ISBN?
- Who needs an ISBN?
- How do you acquire an ISBN (the right way, from the right people)
- What you do with an ISBN once you've purchased it
- Why do you need more than one ISBN per title?
- The latest information and advice on ISBNs for eBooks
Little Details, Big Impact
28 mins
Small details tend to get lost, but they also cause the greatest headaches if forgotten or not addressed properly from the get-go. Module 5 explores topics including:
- How to copyright your manuscript for less than $5
- How to setup a website (without spending a fortune)
- The TWO domain names you should register immediately
- Effectively gathering testimonials and endorsements
- How to perfectly price your paperback and eBook
Social Media Setup
24 mins
Module 6 simplifies your book promotion strategy by helping you:
- Identify the best social media platforms for YOUR book promotion
- Develop a streamlined, scalable strategy
- Avoid absolute don'ts when it comes to social media book promotion
Cover Design
43 mins
In Module 7, you'll discover:
- Cover design do's and (absolute) don'ts
- How to find a phenomenal cover designer (without breaking the bank)
- How to write compelling back cover copy that will have prospective readers quickly putting your book in their shopping cart
- Where to create amazing (and inexpensive) book cover mockups to use in your promotions
Book Printing
42 mins
Module 8 dives deep into the book printing and distribution process by:
- Explaining the differences between a publisher and a printer
- Exploring the pros (and cons) of the Amazon and bookstore distribution processes
- Exploring the differences between KDP (Amazon) and IngramSpark (including when to use both)
- Hardback book printing options
- How to produce large book run (1000+ copies) for event sales
Formatting the Book
15 mins
Module 9 prepares you to format the manuscript so that it prints properly (the first time). You will:
- Discover what you need to know about Amazon's print requirements
- Learn how to format the manuscript for print and eBook
- Learn how to efficiently and cost-effectively outsource this task (which I highly recommend)
Uploading to Amazon/KDP
49 mins
Module 10 will show you exactly how to:
- Upload your paperback and eBook to Amazon's publishing platform (KDP)
- Write and format a compelling book description in order that will perfectly attract your ideal readers
- Select the proper categories into which to place your book (and the "secret" way to add additional categories after the fact)
- How to submit changes down the line, should you need to (if you're like me, uncaught typos will drive you crazy until the end of time. Luckily, there's a fix for that)
Instructor
Elizabeth Lyons
Elizabeth Lyons is a bestselling author of 5 books, and her passion is helping others silence the noise, simplify the process, and get their books written so their stories, experiences, and perspectives can impact others.
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