If Marketing was easy, we would all do it. If it was simple, I would not have created this course.
Who is this course for?
- Authors wanting to increase their knowledge of eBook marketing.
- Traditional or self-published authors.
- Authors of any fiction book.
- Book professionals or virtual assistants.
What you’ll learn
- This content covers every step in the marketing process, including pre-release, release and post-release marketing.
About the course
Are you ready to sell more books?
Are you scratching your head over marketing your novel? Overwhelmed by all of the tasks ahead of you?
If marketing was easy, we’d all do it. If it was simple, I wouldn’t have created this course.
It isn’t simple, and sometimes you need a clear roadmap to follow, especially if you aren’t getting the sales you want.
Don’t stress out. Arm yourself with the tools you need and let me show you how to SELL YOUR NOVEL.
Are you ready to sell more books?
Are you scratching your head over marketing your novel? Overwhelmed by all of the tasks ahead of you?
If marketing was easy, we’d all do it. If it was simple, I wouldn’t have created this course.
It isn’t simple, and sometimes you need a clear roadmap to follow, especially if you aren’t getting the sales you want.
Don’t stress out. Arm yourself with the tools you need and let me show you how to SELL YOUR NOVEL.
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Course Content
6 Hours
Lesson Name & What’s Included
Pre-Release Marketing
This section includes all of the activities involved in setting up your author base - so that once you release your book, readers can easily find, more information about your book, and follow you. This section also covers activities to create pre-buzz, whether or not to set up a preorder, distribution options, publicist info, and promotional tools and methods. Marketing Your eBook should start early - as soon as you complete your first draft. This section will cover all of the tools you can use to market your book prior to release. This section includes all of the activities involved in setting up your author base - so that once you release your book, readers can easily find, more information about your book, and follow you. This section also covers activities to create pre-buzz, whether or not to set up a preorder, distribution options, publicist info, and promotional tools and methods. Learn the tools to create a full release and launch plan.
Pre-Buzz
Creating a Great Blurb
Advance Review Copies
Building Amazon Followers
Building a Goodreads Presence
Creating a Marketng Launch Plan and Timeline
Pricing Strategy
To Preorder or Not to Preorder?
Should You Enroll in KDP Select?
Setting up Your Base
What Your eBook Needs
Planning a Cover Reveal
Hire a Publicist or DIY?
Promotional Tools and Forms
How to Rock Social Media
Creating a Goodreads Event
The Week Before Release
Marketing a Series
Release Marketing
In this section, we will cover the four elements of your author base and how to use each properly. 1. Social Media. This section will include lessons on Facebook and Instagram and will show you how to create perfect social media posts. It will also help you create a varied list of post topics, all designed to create interest and pre buzz about your release. 2. Goodreads. The largest reader database can be a little confusing. This section includes three lessons on Goodreads and will help you to set up your author profile, use their free promo tools, and create events. 3. Your Email List. I'll talk about the elements of a great newsletter and different ways you can grow subscribers. 4. Your Website. I'll take you behind the scenes on my own website, and describe the four elements of a successful author website.
Your Social Media Gameplan
Release Week Parties
Post-Release and Backlist Marketing
Every book's sales cycle is different. Some books have a steady increase in word of mouth. Most books have an initial spike of sales, then a gradual decline. However your book performs, it's important for you to not give up on your marketing efforts. You need to constantly work to build your readership base and think of each novel you release as a tool in your long term plan. Now you need to transition your marketing efforts into more of a long-term plan. Your focus needs to be on continual marketing of your current novel, along with the promotion of your next book. There is an overwhelming opinion in the author community, and I beg you to find a single author who disagrees: More books lead to more sales. With each new release, your readership grows, your books find new readers, and your writing and product will improve. This section includes strategies for long term success and reinvigorating sales of already-released titles.
Forming Author Groups
Creating a Newsletter That Rocks
Growing Your Newsletter List
Forming Successful Blogger Relationships
Holding Perfect Sales
Maintaining Your Presence
Planning Your Writing Career
Social Media 101
Goodreads walk-through and promo plan
Instagram for Authors
Your Instagram Profile
Your Instagram Link
Hashtags for Success
Following & Followers
Bonus Content
Writing Tips from 10 Bestselling Authors
How to File a Copyright in 5 Minutes
The Amazon Adult Filter
Are you SCARING Readers Away?
Helpful Resources
List of Recommended Editors, Cover Designers, etc
Discounts & Coupons
Instructor
Alessandra Torre
Alessandra Torre is an award-winning New York Times bestselling author of twenty-two novels. Torre has been featured in such publications as Elle and Elle UK, and guest-blogged for the Huffington Post and RT Book Reviews. She is also the Bedroom Blogger for Cosmopolitan.com. Her New York Times bestseller Hollywood Dirt was produced as a full-length movie in 2017. Two more of her books have been optioned for film, and her books have been translated in ten different languages, in over twenty-six countries. In 2012 and 2013, Alessandra signed two six-figure publishing deals with industry giants Hachette and Harlequin, yet found her greatest success with self-publishing, hitting the New York Times list seven times, all with self-published novels. Alessandra is a popular public speaker and presents frequently to universities, conventions and author groups. She has online classes available and has built a community of over 10,000 aspiring and published authors. In 2019, Alessandra Torre Ink launched Inkers Con - an annual authors conference that broke industry standards by offering content both in-person and digitally. In June of 2020, Inkers Con will return to Dallas, Texas.
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