Learn the best practices and why a mailing list is pivotal for your author career
Who is this course for?
- New authors building their platform while writing their first book
- Published authors expanding their book marketing
What you’ll learn
- Why a mailing list is pivotal for your author career
- The best practices for managing your mailing list
- How to grow your email list and cultivate super fans
- How to write emails that matter and will be opened
- The steps to keep your email list healthy
About the course
Readers are the core of every author’s success. They are why we write books, after all!
And developing a group of readers so they become super-fans who will share your books with the world while propelling your new release to new heights isn’t done by random luck. It is through hard work build email by email through the use of a mailing list.
If you’ve struggled to find readers, don’t know what to say to them, or how to keep them around after they do…
Readers are the core of every author’s success. They are why we write books, after all!
And developing a group of readers so they become super-fans who will share your books with the world while propelling your new release to new heights isn’t done by random luck. It is through hard work build email by email through the use of a mailing list.
If you’ve struggled to find readers, don’t know what to say to them, or how to keep them around after they do join your email list, this course will help you!
Get the methods to transform curious readers into super-fans, discover how many readers it takes to be successful (hint, it isn’t as many as you are thinking), how to sell books to a list without being a salesy spammer that readers will run from, and so much more!
Grow your author career by mastering every author’s key to success: mailing lists.
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Course Content
5 Modules
Lesson Name & What’s Included
Module 1: The End All, Be All of Your Author Career
1 lesson - 20 minutes
Are you finding email marketing difficult? Discover some of the top struggles authors face when building and running email lists (and what to do about it).
Module 2: Mailing List Ethos
4 lessons - 29 minutes
What are open rates, click rates, and all of that? And how do you know if your email list is performing well? Module 2 is loaded with best practices ready for you to use.
Module 3: Growing a List of Super Fans
2 lessons - 1 hour 5 minutes
The exact formula to use in order to attract not random readers, but the right kind of reader for your book. You’ll also get the exact swipe copy from our most successful welcome emails designed to quickly bring new subscribers on board.
Module 4: Emails that Matter
1 lesson - 37 minutes
Don’t know what to write? How often to send emails? Is there a time a week where your email is more likely to be read than another? Module 4 will push the effectiveness of your emails to the limit.
Module 5: Maintaining a Healthy Email List
1 lesson - 13 minutes
One thing is building an email list – by Module 5 you’ll know how – but something else is to explode your author platform by having reader engagement that goes through the roof.
Instructor
Jesper Schmidt
Jesper Schmidt is a bestselling fantasy author who also dabbles in non-fiction. If you need help with writing, publishing and marketing, Jesper can be found here at am writing fantasy. He also invites you to join the world of Ylécium, an immersive experience, full of engaging fantasy stories. Visit www.amreadingfantasy.com. There was a time where the art of writing was something that lived a quiet life, in the back of his mind. A dormant desire and, like so many of our dreams, it was placed on a list of things to do later. That’s, luckily, all in the past. Nowadays, Jesper writes stories about underwater dragons, vampires, awesome spellcasters, and dark Gods attempting to gain a foothold in the material realm of Ylécium. If you haven’t had enough of this bio yet, here’s more: As of this writing, Jesper is 42 years old. He lives in Denmark with his wife and two sons. Denmark is that small spot of land, just North of Germany and East of United Kingdom. It’s the place where the population refuses to believe that the few can’t leave a mark on the world. Perhaps it’s the Viking heritage, but if the Hobbits could save everyone, so can the rest of us. Denmark might be an insignificant country in the eyes of Sauron, but at Mount Doom the truth will be revealed. Jesper loves fantasy, worldbuilding – especially maps – and storytelling.
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