Master Digital Marketing in 3 to 5 minute video segments
Who is this course for?
- All writers who want to get an overview of online marketing
What you’ll learn
- What Digital Marketing is, and why authors need it
- What a Digital Marketing & Social Media Audit is
- What a 7 Pillar Digital Marketing Plan is
- What the Digital Marketing Mix for Authors is
- What SMART DM objectives are
- What the classic marketing 5Ps are
- How Zuckerberg's Law will affect you
- What Attribution Management is
- Why Book Marketing Plans Fail
About the course
Digital marketing is an essential and easy to learn skill, which allows modern writers to find readers for themselves, in a rapidly evolving book market.
This short course, arranged in easily digestible 3 to 5 minute video segments you can watch when you find time, will help you to master this skill. There are no catches. You can unsubscribe from course emails any time at the bottom of the email.
Digital marketing is an essential and easy to learn skill, which allows modern writers to find readers for themselves, in a rapidly evolving book market.
This short course, arranged in easily digestible 3 to 5 minute video segments you can watch when you find time, will help you to master this skill. There are no catches. You can unsubscribe from course emails any time at the bottom of the email.
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Course Content
Lesson Name & What’s Included
Digital Marketing - Do we Need It?
What is Digital Marketing
What is a DM & SM Audit?
What is a DM & SM Plan?
The Digital Marketing Mix
SMART Objectives
The Reader Proposition Exercise
Classic Marketing - The 5 Ps
Zuckerberg's Law
Attribution Management
Why Book Marketing Plans Fail
Digital Marketing Strategy Overview
Digital Marketing Tools
Final Thoughts
Instructor
Laurence O'Bryan
Laurence O'Bryan, has been training authors, and others, in digital marketing since 2012. He is also a published author. Laurence was published by Harper Collins globally, and by ten other publishers in translation. His first novel, The Istanbul Puzzle, won the Southern California Writers Conference Best Novel award in 2007. Laurence founded BooksGoSocial.com and this training site to help other authors get discovered. His background includes over thirty years in sales, sales management, marketing and training. If you have any questions email: admin@booksgosocial.com
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