How to Intelligently and Affordably Market Your Book
Who is this course for?
- Scribes who are considering writing their first book
- Authors who are planning to launch new books
- Authors who want to increase sales of their existing books
- Writers who know little to nothing about marketing their books
- Authors with, er, unrealistic expectations about working with traditional publishers
- Authors who want to spend their marketing budgets as efficiently as possible
- Authors who want their books to lead to other professional opportunities
What you’ll learn
- Defines the concept of a flywheel—and applies it to authors.
- Describes the essential elements of a successful book launch.
- Teaches you how to make informed marketing decisions.
- Provides specific tools that will help you achieve your marketing and sales goals.
- Teaches you a cohesive framework on how to view your book within the context of your career.
- Helps you set realistic sales expectations for your book.
- Provides tactical tips on how to maximize sales of your book.
- Teaches you how to avoid making the costly marketing mistakes that many writers make.
- Teaches you how to think holistically about marketing.
- Explains the pros and cons of different marketing techniques.
- Helps you maximize the long-term potential of your book.
About the course
In this course, I open up my playbook of author marketing hacks. I offer my most valuable advice—especially on how to avoid making painful and sometimes expensive mistakes. If you’re looking to get as bang for your marketing buck as possible, then this is the course for you.
In this course, I open up my playbook of author marketing hacks. I offer my most valuable advice—especially on how to avoid making painful and sometimes expensive mistakes. If you’re looking to get as bang for your marketing buck as possible, then this is the course for you.
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Course Content
Lesson Name & What’s Included
Course Introduction, Objectives, and Overview
11:41
The Business of Books
12:04
The Right Way to View the ROI of Writing a Book
7:09
What Is a Flywheel and Why Should I Care?
6:34
The Method Matters: How Are You Publishing Your Book?
15:46
Formats Matter: Covering All of Your Bases
7:58
The Essential Arrows in the Author's Quiver
13:44
The Two Different Types of Marketing Approaches
15:47
Starting the Flywheel: The Importance of Advertising
15:25
Why the Postman Should Know Your Name: The Importance of Liberally Sending Review Copies
15:33
Speak Early. Speak Often.
9:59
The Power of the Pod
8:33
Sprechen Sie Talk: International Translations and Why They Matter
8:44
Why You Should Enter Reputable Book-Award Contests
6:20
Keeping the Flywheel Going
6:37
What Now?
2:33
Instructor
Phil Simon
Phil Simon is a frequent keynote speaker, recognized collaboration and technology authority, and college professor-for-hire. He is the award-winning author of eleven books, most recently Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work. He helps organizations communicate, collaborate, and use technology better. Harvard Business Review, the MIT Sloan Management Review, Wired, NBC, CNBC, BusinessWeek, and The New York Times have featured his contributions. He also hosts the podcast Conversations About Collaboration.
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I started writing my first book around the same time as Phil Simon and now belatedly have the insight that I wish I had taken this course back in 2008. I published my fifth book in the spring of 2021 and naively thought that I had a decent understanding of how to market my books to generate sales. Upon completing Simon’s “The Author Flywheel” course I now appreciate that I understood about 10% of what it takes to successfully promote your book in the “Red Ocean” of new editions to Amazon’s catalog on a weekly basis.
Throughout this course Simon demonstrates his competency as an author, thought leader, and a publisher. This course inspired dozens of new action items that I am planning to incorporate in a new campaign to promote my books in the coming months. I highly recommend this new Author Marketing Course for any aspiring author and/or serial author that is disappointed with their success in promoting their publications to potential readers.