And What You Can Do
Who is this course for?
- Authors who are struggling to see sales after putting in all of the hard work to write their book
- Authors who are looking to troubleshoot their work to discover where their book might be failing
- Authors who want to take a proactive approach in order to implement the fixes that are needed to get their book in optimally saleable condition
What you’ll learn
- The importance of writing to market and what to do if you didn't
- How to get more reviews so that you can provide social proof for anyone on the fence about buying your book
- Why your book cover and description are so pivotal to your book's success and how you can ensure that both are working for you
- The importance of keywords and categories and why you need to ensure that your metadata is perfectly researched
- Why name recognition is so important and what to do if you don't have it
- How to price your book just right so that you aren't driving readers away from making a purchase
About the course
If you published with high hopes only to find that your book hasn’t achieved anywhere near the level of success that you had hoped to see, this course is here to help.
Needless to say, finding yourself with few sales is disappointing, particularly when you, as the author, don’t know what’s causing your book’s sales rank to languish in the hundreds of thousands or even millions.
And it’s precisely for that reason that I created this course for authors like you who are faced with…
If you published with high hopes only to find that your book hasn’t achieved anywhere near the level of success that you had hoped to see, this course is here to help.
Needless to say, finding yourself with few sales is disappointing, particularly when you, as the author, don’t know what’s causing your book’s sales rank to languish in the hundreds of thousands or even millions.
And it’s precisely for that reason that I created this course for authors like you who are faced with this puzzling problem. Think of it as a troubleshooting guide for books with few sales.
As you make your way through the course, you’ll be able to examine all aspects of your book as you work to discover what underlying issues might be working against you. I then provide you with the steps that you can take to try and correct the problems that are standing in the way of your book reaching its potential so that you can, hopefully, see more sales.
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Course Content
Lesson Name & What’s Included
Course Intro
6:40
Get a welcome to the course and an overview of what you will learn as you make your way through each video.
Did You Write to Market?
10:40
With the answer to this question, you should be able to judge if a saturated market or a slim audience could be affecting your sales.
Follow the Clues Left in Reviews
5:09
Learn how customer reviews can offer clues through data-mining and market research.
Revving Up the Review Machine
7:46
Learn how to go out and try to get as many reviews as possible in an effort to provide social proof for anyone on the fence about buying your books.
The Missed Marketing Opportunity
6:49
Learn why, if you aren’t marketing within your book, you’re passing up a massive opportunity to promote yourself and your work.
Editing May Be the Issue
9:27
If your book’s content isn’t in optimum condition, then your lackluster text could be contributing to your stagnant sales figures.
Nonfiction Editing Isn't Optional
8:14
A poorly edited work of fiction might turn off readers but a shoddily edited work of nonfiction can do much more damage.
Metadata May Be Missing the Mark
9:32
If your keywords and categories aren’t optimal, then your book may be virtually invisible to shoppers on Amazon.
Your Blurb May Need Perfecting
9:32
Imagine this; you only have three minutes to convince someone that your book is good enough to buy. What would you say to sway them?
Your Cover May Be the Culprit
12:29
Your book may be amazing, but if the cover that you went with isn’t up to standard, then it’s less likely readers will give your writing a chance.
Your Name May Not Be Known
5:09
All authors have to start somewhere and, when you’re not well-known, just getting readers to take a chance on your work can be a struggle.
Advice When Pricing Your Book
10:49
On the surface, pricing your book may seem easy, but, if you don't get it just right, you might be driving readers away.
Wrapping Up
3:36
Some final thoughts and advice as you prepare to put these troubleshooting steps into practice.
Instructor
Heather Wallace
Heather Wallace has worked for many years in the publishing industry, both as the founder of her own publishing company and as a book marketer. Personally, she has published books that have been both well-reviewed and well-received. Meanwhile, her clients have need known to land on the bestsellers lists within their targeted Amazon categories and achieve the status of Hot New Release at launch. It is with this combined experience that she hopes to help authors as they make their way through their own publishing journey.
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