Table of contents
- In This Full Free Amazon Ads for Books Video Course:
As many of you have heard, advertising your book on Amazon's Book Advertisement system, formerly known as AMS, has become one the best ways for authors to get their book discovered and even thrive in a crowded Amazon market.
Through AMS, you can now choose when and where you want your book to show up on Amazon – anywhere in search results or even next to another book on their own sales page. Plus, unlike Facebook ads or Google Adwords, in Amazon's book advertisement system, you're advertising your book to people who are ready to buy and are looking for their next book.
You don't have to be a marketing genius to figure out that that is the BEST time to get your book in front of them.
But here was the dilemma…
Creating profitable Amazon book ads can feel daunting and overwhelming for some. Well, not anymore.
So, to help you understand and master Amazon ads, I’ve created a FULL FREE course along with Janet Margot, a former Amazon Ads insider. Janet, who helped develop Amazon’s ad system, brings invaluable insights and expertise to the course.
And it's absolutely free. No…really, no catch, no nothing. Just professional video training showing you exactly how I do Amazon Ads, and even how I did AMS campaigns for multi-NYT bestselling authors like Ted Dekker, and Pat Flynn.
In This Full Free Amazon Ads for Books Video Course:
In this course, you will learn the following:
Part 1: Introduction to Amazon Ads
In this section of the course I will cover the basics to understanding what Amazon Ads are, how they benefit your book beyond just the sales they bring in, how to get more out of them and the best way an author should approach them:
- What Are Amazon Ads and the Different Types
- Benefits of Ads Beyond Direct Sales
- Preparing Your Brand for Amazon Ads
Part 2: Setting Up Your Amazon Book Ad Campaign
In part 2, we go over the different types of ads, how t setup your account and your first Sponsored Product Ads, and Lockscreen ads. We also do a detailed look at the new dashboard and how you can monitor and improve you ads over time. Here, you'll also see my preferred layout, and customizations.
- Setting Up Your First Amazon Book Ads Campaign
- Understanding the Amazon Ads Dashboard
Part 3: The Importance of Relevance
In this section, we will roll up the sleeves a bit and get into some advanced tactics and concepts, starting with selecting the best keywords for your campaigns. With these steps on how to find, and group keywords into campaigns, you'll start working like a legit Amazon ads author in no time:
- The Old Approach To Amazon Ads
- The New Approach To Amazon Ads
- Consequences of Ads With Low Relevance
- Benefits of Ads With High Relevance
- How Amazon Views Ads
Part 4: Selecting Amazon Book Ad Keywords
In this section, we'll look at how you can read your running ads, and the steps you can do to not only improve them, but also grow them. There are some great pieces of information that you can use to find out what is working and how to expand on them. So, definitely don't miss out on this section.
- The Art of Amazon Book Ad Keywords
- Product Targeting vs Keyword Targeting
- How to Find Profitable Amazon Book Ad Keywords
- Grouping Your Keywords for Campaigns
- Creating Amazon Ad Copy That Sells
Part 5: Optimizing & Managing Amazon Book Ad Campaigns
In this section, you’ll learn how to optimize and manage your Amazon ad campaigns effectively. We’ll cover key strategies such as bid adjustments, keyword monitoring, and campaign refreshing to ensure you achieve the highest ROI and lower costs per click. By mastering these techniques, you’ll be able to maintain and improve your ad performance continuously.
- Monitoring your Amazon Book Ad Campaigns Like a Pro
- Adjusting Your Bid
- Refreshing Your Amazon Ad Campaigns
- Creating New Ad Campaigns
Can Amazon Ads Help Authors Sell More Books?
Can get getting your book in front of the right buyers help you sell more books?
Then yes! Most definitely. But it takes a little bit of work and analytics.
But, if you'd like to learn more about other authors and their AMS adventures, then check out the below case studies. Each one consists of examples or tactics that an author employed with AMS and their results (And let me remind you, most of the authors below haven't taken any course, they just gave it a try – but you have access to my free course):
- A Kindlepreneur Case Study by Michal Stawicki: Undeniable results, but with good words of wisdom.
- A Full Report on AMS Ads by Harald at KBoards: Yeah, I know, it's a forum. However, Harald (who if I ever meet him I owe him some coffee) went above and beyond chronicling his AMS books advertisement results. Definitely worth a read!
- Christoph of Authentic Story Telling and his experience: Short but more about his ‘why' and his results.
Podcast Episode – AMS Ads with Brian Meeks
Now, if those numbers scared, you. Don't be. My course will give you everything you need to understand and implement 😉
So, What Next?
Get started learning Amazon Ads for free. Be sure to check out my full video course and start learning how you can get shoppers to see your book through Amazon's Ads system.
So, be sure to sign up for my absolutely FREE AMS Advertisements for Books course and start getting your book discovered on Amazon.
Cheers,
- Kindle Direct Publishing
Excellent article and intro to Amazon’s ad platform, thank you. Can see this working well when you’re promoting a book where the primary purpose of the book is to build authority and drive traffic and leads to a website from where you sell other products/services. Potential for delivering highly targeted leads very cheaply.
Agreed!
Hi, useful post, thank you. Looking at the stats did it generate a profit? It appears to me that the PPC was far higher than the estimated sales (and I guess that’s total book sales NOT the commission Amazon pay you so it’s further reduced)
Hi Alan – glad to hear you’ve found it useful. I think KDP ads are most beneficial 1) during launch when you want to get that critical mass of downloads so that Amazon will promote you across its platform and/or 2) if you have a backend offering, such as a premium product or service. In those two situations, you can profit even if your ads don’t profit on the initial sale. Hope that helps.
AWE-SUM article – tutorial! The checklist at the end is really helpful too. Thanks for this. Kind of a bummer about the $100 minimum though…
Thanks Eric! Yes, $100 minimum is tough. I hope to see them make some changes in the future.
Thanks for the great article. I’m stumped on one thing. In my KDP Dashboard, when I click on “Create an ad campaign”, I’m not given the option to “Choose a Campaign Type”; I’m taken directly to “Select a Book to Advertise”. When I choose my book, I’m given the option to target my ad “By interest” or “By product”. I want to access the option to choose “Sponsored Products” and add keywords, but I can’t find this anywhere, no matter what steps I take, in my KDP Amazon Marketing Services dashboard. What am I missing? Thanks for any help you can provide.
Hi TH – that is strange – I’m still able to “Choose a Campaign Type.” Perhaps it’s a feature they have only rolled out to a select number of users. Apologies for including something that may not be available to everyone – I was un aware. Nonetheless, you may find advertising on competing books to be beneficial.
Thanks for your reply, MFishbein. Interesting, that must be the case. I think I”ll send an inquiry to KDP and see if I can learn anything further.
Got my answer from KDP: “We currently offer Sponsored Products Ads to a limited number of publishers. We’re working to make it more widely available.”
Great to hear. Thanks.
One important question: how do I pay for the campaign? Is this $100 taken from my credit card registered on Amazon? When? When I start the campaign or when I finish it?
Hi Michal – If I remember correctly, it took from my info registered on Amazon, after the campaign was started. There might be some more info in the help section https://kdp.amazon.com/help?topicId=AVFOAV1KG90UW