Comments on: Amazon Book Ads – A Remarkable Case Study Reveals Untapped Potential

By: Cheryl B

Cheryl B — Wed, 22 Jan 2020 15:53:23 +0000

Hey, does anyone have experience running AMZ ads for audiobooks? I noticed that when I visit the product pages of audio versions on Amazon, there are no sponsored ads on there (on Amazon.de this is). There are sponsored ads on the print book and ebook versions, just not on the audio book. I can set up ads targeting the audio versions - but will they not be displayed? Any other ideas how to run ads for audio/Audible - There is no option to advertise on Audible, right?

By: Michael Pilgrim

Michael Pilgrim — Fri, 17 Jan 2020 20:54:30 +0000

I wish you would put dates on your articles

By: GR

GR — Sun, 16 Sep 2018 06:13:27 +0000

Hi Dave and Michal, this article says that right now AMS has been revamped etc. but There is no date here to know how long ago this was? Thanks.

By: Douglas Brown

Douglas Brown — Sun, 19 Nov 2017 21:21:00 +0000

Key advice on looking at REAL breakeven. With the recent shift to where Amazon treats CreateSpace as a pass-through, the margin on paperbacks has just shrunk enormously (or the price would be a turnoff). I used to make about $6 per copy on a $14.99 book, now under $2 – I have no room to offer discounts any more, and I don’t think the book would support a price tag over $20. Makes it hard to add advertising to the cost – I’ll be working for free next.

By: Michal

Michal — Wed, 02 Aug 2017 09:57:00 +0000

In reply to Scott. Nope. Currently ads are available only on Amazon.com

By: Scott

Scott — Sun, 12 Mar 2017 17:52:00 +0000

This is repeating a comment from a couple of months ago I am still hoping to get feedback on, do you know how to make amazon ads in any country other than the U.S. ? I haven’t been able to figure it out

By: Scott

Scott — Fri, 30 Dec 2016 06:07:00 +0000

How many clicks per sales would you consider good ? I have approximately 15 clicks per sale, which seems like I should be able to get more sales for that 15 clicks and need to optimize my sales text or something

By: Michal

Michal — Wed, 28 Dec 2016 08:39:00 +0000

In reply to Indica Snow. Simply by the amount of impressions. The irrelevant keywords will get very few to none.

By: Indica Snow

Indica Snow — Tue, 27 Dec 2016 22:12:00 +0000

In reply to Michal.

“In the end Amazon will decide which keywords are relevant and which are not, so if you put only 100, and Amazon decided 89 of them aren’t relevant, they will get 0 impressions and your whole campaign will be based on the 11 keywords that left.”

How do you know if Amazon has decided if keywords are relevant or not? The lack of info on my AMS dashboard is making this process difficult…

By: Scott

Scott — Tue, 27 Dec 2016 05:58:00 +0000

I have found some success using KDP ads on Amazon.com, but I don’t know how to make the ads in any other country. Is it possible to do them in UK, or India, Australia or any other amazon page ?

By: shekar varma

shekar varma — Sat, 17 Dec 2016 10:37:00 +0000

Hello Dave.

Thanks for the sharing the valuable information with us. I’m planning to create my Blog “http://www.bestsmartphoneunder.com/” as affiliate marketing and your content is really going to help me. But If I got affiliated with Amazon, will I be turn as good source for me?

Please express your views about it.

Cheers…!

By: Anthony Metivier

Anthony Metivier — Mon, 12 Dec 2016 15:24:00 +0000

In reply to Michal.

I’m certainly going to give it my best. I’ve come up with 114 keywords. All of them were approved and so far 2,077 has generated 8 clicks @ .05 per click.

Not too bad, but I think I might have to bid higher to get more impressions. But I’ll let the current status quo run a bit longer before making any changes. I’ll definitely need much more data than this to get into the fun stuff like testing headlines and alternate covers.

Thanks again for the post. Interesting, inspiring and actionable! 🙂